Work
2020-12-03
Promoting Nintendo's Ring Fit Adventure
Oh, 2020 - quarantine diets, staying in and binge-watching days away all amounted to not-so-good news for our waistlines. Since gyms became more or less a thing of the distant past, demand for workouts that people could do in the privacy of their own home started to soar. This is where Nintendo Ring Fit came in...
Enter Nintendo Ring Fit Adventure, a fitness game where the players do real-life workouts to progress… You whack on the leg strap, pick up the ring, snap your joycons into place and away you go! The game detects your real life movements and uses them to play the game. It’s a pretty darn good workout and you can do it all in the privacy of your own home.
We worked with Nintendo to create a TV spot that would promote Ring Fit Adventure's convenience, privacy and effectiveness - and also how fun it is! For a little star boost, we brought in Laura Whitmore, the Love Island presenter, into the mix - as well as Mick, her incredibly cute dog.
What we did
We worked with Nintendo to create a TV spot that would promote Ring Fit Adventure's convenience, privacy and effectiveness - and also how fun it is! For a little star boost, we brought in Laura Whitmore, the Love Island presenter, into the mix - as well as Mick, her incredibly cute dog.